Website to beat Aztec West jams
Published on: 12 Jan 2016
Drivers in Filton exasperated by peak-time congestion at Aztec West can now use a map-based online journey-sharing website to travel more sustainably.
joinmyjourney has launched thanks to funding from South Gloucestershire Council’s Local Sustainable Transport Fund (LSTF), development from resource efficiency specialist ecosurety, and support from North Bristol SusCom.
The free-to-use site enables commuters travelling by car, bicycle or on foot to find others to share compatible journeys to work, either regularly, or as a one off.
It is initially aimed at commuters in the West of England but there are also plans to open it out to educational organisations and business centres nationally. joinmyjourney is launched first for the 8,000 people travelling to Aztec West, with other business locations and employers coming on board in 2016.
Ben Luger, marketing communication specialist at ecosurety, based at Aztec West, who has driven the development of joinmyjourney with co-workers, said, “Every day I would see single drivers sitting in traffic queues, waiting to get into the park. I’d started an off-the-shelf car share scheme for ecosurety employees, but it just didn’t have the scale, was too complex and too limited to make a significant dent in emissions and the number of vehicles.”
Ben was bemoaning the issues to an officer at the LSTF one day and the pair agreed Aztec West needed a bespoke solution, which also appealed to walkers and cyclists. Ben took the idea back to ecosurety, and following further financial support from the LSTF and ecosurety, development started on joinmyjourney.
Benefits include fewer cars on the road, improvements in parking, lower emissions, and helping drivers save money by cutting commuting costs. The site gives commuters an option to find journey sharers ahead of 12 months of road works scheduled to start in Spring 2016 at the junction to improve traffic flow, walking and cycling routes.