Superheroes help charity link with store

Published on: 15 Nov 2017

Thumbnail Image

Sainsbury’s East Filton has officially launched a partnership with BRACE as its new Local Charity of the Year.

BRACE, based in the Brain Centre at Southmead Hospital,  supports world-class dementia research in universities in South West England and South Wales. The beneficiaries of the work are people all around the world who suffer from dementia.  Support will help fund urgent research that aims to identify the causes of dementia, diagnose it earlier, and develop effective treatments.

BRACE was chosen by Sainsbury’s customers through a public vote in store and online in June. The charity will now receive a year’s worth of support through fundraising and awareness raising from the store. Representatives from the charity joined Sainsbury’s stafft to kick start the partnership with a bucket collection and general fundraising.

Chris Wilkinson, Store Manager, said, “We had a very successful launch for our new Local Charity of the Year, BRACE. I’d like to thank all of our customers for their support on the day and can’t wait to see how the partnership develops.”

Mark Poarch, BRACE Chief Executive, added, “Thank you to everyone who came to support us over the launch weekend. We’re really excited to have been chosen as the store’s new Local Charity of the Year as the partnership will help us to raise awareness about dementia and fund medical research.”

BRACE staff and volunteers joined the launch, pictured left, along with Dr Laura Palmer, Manager of the SW Dementia Brain Bank.

Her uncle is the actor John Challis, who played Boycie in Only Fools and Horses (and is also a supporter of the charity) so two volunteers dressed up as Batman and Robin in honour of the famous scene in one of the shows.  

The store is running a Christmas Raffle for BRACE, the top prize being £200 worth of shopping to be spent at the store.   

Tickets are on sale in store from Monday 13 November at £2.00 each.   

Other events planned for next year include an Auction, Quiz night and a Car Boot sale.   

For more details on the Charity and its work please visit website

Superheroes help charity link with store


Comments (0)

Add a new comment:* (Allowed tags: <b><i><br>)

*Mandatory fields